Web Copy: RMS for Girls

Inlfux delighted to write the copy for The Royal Masonic School for Girls’ new website.

Designed and developed by The Web Kitchen, the project aimed to change perceptions of RMS from a ‘stuffy old girls’ school’ to a modern, forward-thinking school with a bright future. The neatly-designed homepage drives the user to choose one of their four schools, with friendly and impactful copy portraying a happy, welcoming school with a big heart.

The project involved liason with the four heads of school, capturing their individual tone of voice whilst operating within the central brand framework.