A collection of research, case studies, opinion pieces and interviews.
Social Media Maturity Model
A theoretical model designed to spark meaningful conversations about social media evolution amongst communications teams.
Rowing Across the Pond
An article written to highlight the increasing number of boys from Radley College securing rowing scholarships at top US colleges.
Feature Interview: Jasmin Paris
Jasmin Paris is a Britsh ultra-runner. This feature interview was written in 2019, after she became the first woman to win the Montane Spine Race, breaking the previous course record by more than 12 hours.
Web Copy: Hallfield
Hallfield Prep School approached Influx to give some ‘pop’ to the headline pages on their innovative new website and to hone their distinctive tone of voice.
Values: Mission Critical or Marketing Guff?
Values matter, but if they’re just a half-baked attempt at communicating difference then they’re probably best left in the buzzword tombola.
Web Copy: Cranleigh School(s)
Following a review of their digital structure, Cranleigh developed three new websites: Cranleigh Prep, Cranleigh School and Cranleigh Sixth Form. Influx produced the copy for all three.
Web Copy: RMS for Girls
Influx wrote the copy for the Royal Masonic School for Girls’ new website, which included a ‘light’ tone of voice development project.
Radley Video: Through the Lens
This extended feature highlights the unique Radley Video Unit and the inimitable Max Horsey. It documents their history and long-standing impact with quotes from leading television and film producers.
TikTok for Schools
An article about the pros and cons of TikTok for schools written for Independent School Management Plus, an online magazine.
Arch Sinfonia
Influx supported Arch Sinfonia with a brand evolution project, incorporating brand design, web development and social media support.
Open Letter to MPs
An open letter written to promote a youth debating conference at Manchester High School for Girls.
Songbird: A Sonnet
A poem written in response to a painting by William Henry Margetson, loosely based on a sonnet structure.